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Time document or time travel?

A cover writes history – or do we rewrite it? Historic moments shape our collective memory. But what if that memory is redesigned – with AI?

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The left cover:

An AI creation. Instead of war, now science – Albert Einstein, staged before a groundbreaking discovery.

The first issue of the Schweizer Illustrierte from 1911: it shows an image from the war – a time document capturing the harshness and reality of that era.

Same aesthetics, same form — but a completely different narrative.

AI artist Basil Stücheli shows how a deceptively real fake photo is created from the original image from Silvan Bohrer's Ringier Archive and why this can be dangerous.

What do fake historical images do to us?

Loss of trust

If historical documents can be manipulated, what still counts as “evidence”?

Risk to historical awareness

Fakes can distort the perspective of entire generations.

Memory as a pawn

Between education and propaganda, history is restaged.

Falsifying history

#OnlyFacts

Archive images are already being used today to feed AI training data — with the risk that fakes will flow back as sources.

(Source: MIT Technology Review, 2023)

Algorithms push content that triggers emotions – regardless of whether it is historically accurate or not.

(Source: MDPI, 2020)

#ClickWithCare

Check the archive

Does the image really come from a verified archive?

Pay attention to details

Clothing, typography, style – do they match the year?

Stay critical

Scenes that are “too perfectly” staged are suspicious.

Comparing multiple sources

Scenes that are “too perfectly” staged are suspicious.

“A cover can document history. Or rewrite history. ”
Welcome to WHAT THE FAKE — discover more pairs of pictures, facts and tips