Role model or
sales trick:
Exaggerated online ideals of masculinity with real-world consequences
❗ Note: This page addresses problematic digital role models as well as algorithmic and technological amplification mechanisms.

❗ Note: This page addresses problematic digital role models as well as algorithmic and technological amplification mechanisms.



In the left image, we see an AI-generated version of Charles: physically exaggerated, heavily muscular, with dominant body language and clear status symbols in the background. This portrayal follows common algorithmic patterns of what is considered “masculine” online: strength, control, and flawless performance.
The right image shows Charles Nguela as a real person: humorous, approachable, and grounded in his public work. Here, personality, context, and social connection matter — qualities often missing in digital image algorithms.
The fake image shows an AI-generated version of Charles: physically enhanced, heavily muscled, with dominant body language and clear status symbols in the background. This depiction follows common algorithmic patterns of what is considered "masculine" online: strength, control, and perfect performance.
The original image by Pascal Mora shows Charles Nguela as a real person: humorous, approachable, and grounded in his public work. This is about personality, context, and social connection—qualities that are often absent from digital image algorithms.
The AI representation distorts masculinity into a one-dimensional ideal. It is not born from the reality of a human being, but from statistical data trends and visual clichés that are clicked, liked, and shared most frequently online.

Users can be led from harmless self-improvement videos to highly polarizing manosphere content within just a few minutes
(Source: Renfrew Center Foundation, 2017)

Every second girl says that idealised beauty content on social media lowers her self-esteem.
(Source: Dove Self-Esteem Project, 2022)

Filtered photos receive 45% more comments than unfiltered ones.
(Source: Yahoo! Labs & Georgia Tech, 2021)

AI beauty filters often change entire facial proportions, not just skin or light.wichtigsten Informationsquellen zu Identität, Beziehungen und Rollenbildern.
(Source: Isakovich, 2022)
Masculinity can be many things: funny, sensitive, strong, chaotic, emotional, creative, quiet, loud, and above all human.
This pair of images is an invitation: to question, to start a conversation, and to shift perspectives.
“What if perfection becomes the norm and no one is allowed to be real anymore?”
Welcome to WHAT THE FAKE – discover more image pairs, facts, and tips.