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What the fake
1600 Amphitheatre Parkway Mountain View — California
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9 Photo Pairs. 9 Stories.

Manosphere

Manosphere

Vorbild oder Verkaufsmasche? Was wie Stärke aussieht, wird oft nur gut ausgespielt.

Manosphere

Manosphere

Ist das wirklich Männlichkeit – oder einfach gutes Marketing?

Ist das wirklich Männlichkeit – oder einfach gutes Marketing?

Manosphere

Vorbild oder Verkaufsmasche? Was wie Stärke aussieht, wird oft nur gut ausgespielt.

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OnlyFakes

OnlyFakes

This image looks real – but the truth behind it is anything but harmless.

OnlyFakes

OnlyFakes

Real or fake? Can you tell?

Real or fake? Can you tell?

OnlyFakes

This image looks real – but the truth behind it is anything but harmless.

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War

War

Both images show the same country. But only one shows what really happened. Can you tell which one it is?

War

War

Real or fake? Can you tell?

Real or fake? Can you tell?

War

Both images show the same country. But only one shows what really happened. Can you tell which one it is?

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Fortschritt

Fortschritt

Beide zeigen Technik und Fortschritt. Doch nur eines ist ein historisches Dokument.

Fortschritt

Fortschritt

Erkennst du welches?

Erkennst du welches?

Fortschritt

Beide zeigen Technik und Fortschritt. Doch nur eines ist ein historisches Dokument.

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Empathy

Empathy

Sometimes it is not the place that changes, but the truth in the image. Who Decides That?

Empathy

Empathy

Real or fake? Can you tell?

Real or fake? Can you tell?

Empathy

Sometimes it is not the place that changes, but the truth in the image. Who Decides That?

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Racism

Racism

One face, two stories: person or perpetrator — what do you see first?

Racism

Racism

Real or fake? Can you tell?

Real or fake? Can you tell?

Racism

One face, two stories: person or perpetrator — what do you see first?

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Sharenting

Sharenting

A smile can be deceiving – even when it looks perfect. But which one?

Sharenting

Sharenting

Real or fake? Can you tell?

Real or fake? Can you tell?

Sharenting

A smile can be deceiving – even when it looks perfect. But which one?

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History

History

An iconic cover from 1911 — with a story that never happened there. Do you know which one?

History

History

Real or fake? Can you tell?

Real or fake? Can you tell?

History

An iconic cover from 1911 — with a story that never happened there. Do you know which one?

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Rockslide

Rockslide

This mountain is world-famous. But has it really given way? Find out.

Rockslide

Rockslide

Real or fake? Can you tell?

Real or fake? Can you tell?

Rockslide

This mountain is world-famous. But has it really given way? Find out.

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Influencer vs. AI influencer

Influencer vs. AI influencer

Authentic or artificial? Can you see the difference?

Influencer vs. AI influencer

Influencer vs. AI influencer

Real or fake? Can you tell?

Real or fake? Can you tell?

Influencer vs. AI influencer

Authentic or artificial? Can you see the difference?

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Activism

Activism

Do you see protest or danger? Maybe you’re seeing the demonstration the way someone deliberately wanted you to.

Activism

Activism

Real or fake? Can you tell?

Real or fake? Can you tell?

Activism

Do you see protest or danger? Maybe you’re seeing the demonstration the way someone deliberately wanted you to.

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Mehr entdecken

Next exhibition:

August 20—24, 2025

Aarau City Museum and on the façade of Aargau Cantonal Librarybis Ende Jahr.

What The Fake is a project by the non-profit association Conscious Influence Hub in collaboration with Basil Stücheli, photographer and AI experimenter. The interactive exhibition shows how images are altered by AI and how we can respond to them.

The exhibition was made possible thanks to funding from the Manawa Foundation and the Walidad Foundation. We would like to thank Ringier and the ICRC for allowing us to use their image archives.

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