Imagine yourself standing in the middle of a demonstration. Voices are loud, posters colourful, the atmosphere peaceful. Just a few clicks – and the same scene suddenly looks angry, threatening, aggressive. Both images look credible.
Auf den ersten Blick scheint alles klar: Die klassische Zuger Kirschtorte wirkt echt. Die neue Version wirkt ungewohnt. Vielleicht sogar künstlich. Genau hier beginnt WTFake.
A picture can your life
Change even if
it never existed.
The picture on the left shows the peaceful women's strike in Switzerland — taken by
Die KI hat dieses Bild nicht einfach erfunden. Sie hat bekannte Muster kombiniert: Tradition. Handwerk. Heimat. Warmes Licht. Ein schönes Zuhause.
Darum wirkt das KI-Bild so glaubwürdig. Nicht, weil es wahr ist. Sondern weil es unseren Erwartungen entspricht.
The Food Studio nom nom doesn't simply repeat tradition. They evolve it.
Because tradition doesn't mean everything has to stay the same. Tradition lives when people pass it on, change it, and retell it.
So, the real image doesn't show a fake cherry cake. It shows a living tradition.
Tradition feels warm, familiar, and secure. Especially in uncertain times, this can be very appealing.
Perfect images of home, family, and food can create pressure: Everything should appear beautiful, harmonious, and meaningful.
Food and lifestyle content often implicitly shows who cares, who serves, who beautifies, and who remains in the background.
Complex questions about work, family, care, equality, and identity are reduced to an aesthetic image.
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Emotional posts receive on average over 50% more likes than neutral ones.
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Manipulated photos are often perceived as real – the detection success rate is only around 60%.
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AI tools can realistically alter facial expressions, body posture, and even lighting conditions.
Eine Studie von UCL und der University of Kent zeigte 2024, dass Social-Media-Algorithmen Jugendlichen innerhalb weniger Tage deutlich mehr frauenfeindliche Inhalte empfehlen können. Die Forschenden beobachteten über fünf Tage eine starke Zunahme solcher Empfehlungen.
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Familiar images appear credible faster
We often believe images faster when they match what we already expect. That's precisely why the classic AI Black Forest cake might seem 'more real' than the genuine reinterpretation.
(Source: EU DisInfoLab, 2023)
Use reverse image search (Google Lens, TinEye, InVID) to verify the source.
Pay attention to details: unnatural shadows, illogical proportions, blurred faces in the background.
Check multiple sources before sharing an image.
Question it: “Too good to be true?”, “Why am I seeing this image right now?”, “What is it trying to tell me?”
Digital content is never neutral. It shapes what we find beautiful.
What we find normal. What we find successful. What we expect for ourselves.
The Conscious Influence Hub's Code of Conduct translates values such as transparency, responsibility, or respect into concrete guidelines for digital communication.
You communicate factually, transparently, and honestly.
You provide context and foster open discourse.
You have sexism on your radar.
You respect the privacy of others.
Discover how images shape our reality.
What we call tradition is often a choice: What we preserve. What we show. And what we might retell.
